Only 48% have customer analytic systems; 36% possess big data analytic solutions
The depth of the data that’s available is unprecedented. Digital footprints are fuelling the volume of mass data, which, to be effective, needs to be (where merited) transitioned into actionable micro-level personalisation. Customer analytics was the second top influencer of positive business change in the last five years. It’s been elevated to being the single largest transformation tool in the coming five years.
The benefits of analytics are enormous, but many organisations are running blind, or with systems that can no longer cope with their needs. The message is simple: ensure that your data is founded on consistent, but open principles, and most of all, if it’s used well, it will translate to performance supremacy..
Benchmarking provides a vitally important reference point. It helps you gain insight into future trends, the ways in which your customers are likely to behave, and the performance levels you need to attain or aspire to. Attend a local event to personalise your results and get next steps. Register your interest here.
Dimension Data harnesses the transformative power of technology to help organisations achieve great things in the digital era. Customer experience (CX) forms part of Dimension Data’s Customer Experience (CX) and Collaboration Business Unit and enables over 7 billion customer interactions a year. We have over 33 years’ experience in planning, designing, integrating, and managing contact centres for our clients globally.