Historically speaking, customer experience (CX) is centered on the interactions between companies and their customers. In essence, CX is based on the feelings that arise once customers engage with your products, services, and channels.
Every customer’s experience is unique because each customer is unique, and their journey begins the moment they interact with your company. It becomes more informed with every touchpoint, and it continues as long as the customer engages with your company.
To an individual customer, your CX is the path to their goal